The process

What happens
after you call.

No vague timelines, no mystery. Here's exactly what we do, in what order, and why each step matters for your business.

01
Week 1

We Learn Your Business

Before we touch an ad account or write a single line of copy, we spend time understanding your business properly.

We want to know who your best customers are, what jobs you actually want more of, what you've tried before and why it didn't work. We look at your competitors, your local market, and what's already out there. This isn't a tick-box onboarding call. It's where we build the foundation that everything else sits on.

Most agencies skip this part. They grab your logo, ask for your budget, and start running. We don't. The time we spend here is the reason the campaigns we build perform better from day one.

What we cover
  • Your ideal customer profile and the jobs you want to fill
  • Current enquiry volume and where leads are coming from
  • What's been tried before and what the results were
  • Competitor analysis across your local area
  • Pricing, capacity, and any constraints that affect targeting
02
Week 1 to 2

We Build the Full Machine

Once we know what we're working with, we build everything. Not just the ads. The whole system.

That means your Meta Ads campaigns, the landing pages or lead forms they point to, the CRM pipeline that captures every enquiry, and the AI follow-up sequences that kick in the moment a lead comes in. It all gets set up, tested, and connected before we spend a single penny of your ad budget.

This is the part most agencies miss. They run the ads but leave you to deal with the leads manually. We hand you a system where the follow-up happens automatically and nothing gets lost.

What gets built
  • Full Meta Ads campaign structure with targeting and creatives
  • Lead capture forms or landing pages built for conversion
  • CRM pipeline setup and lead management workflow
  • AI follow-up sequences: SMS, email, and reminders
  • Tracking and reporting so results are visible from day one
03
Week 2 onwards

We Launch and Get Sharper

Campaigns go live and the real work starts. Every week we're in the data, making the system smarter.

Week one we learn. Week two we tighten. We're looking at which ads are pulling the best leads, which audiences are converting, and where the drop-off is happening. Anything that isn't working gets cut. Anything that is gets more budget behind it.

You'll get clear, jargon-free reporting so you always know what's coming in, what it's costing, and what's converting. No hiding behind vanity metrics. Just the numbers that actually matter to your business.

What we're doing weekly
  • Reviewing lead quality and adjusting targeting accordingly
  • Testing new ad creatives to keep performance strong
  • Monitoring follow-up sequence open and response rates
  • Cutting spend on underperformers, scaling what's working
  • Sending you a clear weekly summary of results
04
Month 2 onwards

We Scale What's Working

Once the system has found its feet, we start pushing harder on what's performing.

This is where the compounding effect kicks in. The longer the campaigns run, the better Meta understands your ideal customer. Cost per lead drops, quality improves, and the volume becomes predictable. You stop wondering where your next job is coming from because the pipeline is filling itself.

We hold a monthly strategy call to review progress, align on targets, and plan the next phase. Whether that's increasing volume, targeting a new area, or adding a new service to the campaign mix, we build the next step around where your business is headed.

What scaling looks like
  • Increased budget behind top-performing campaigns
  • New audience testing to expand reach without losing quality
  • Additional automation sequences for upsells or referrals
  • Monthly strategy review with clear forward plan
  • Direct access to your account manager throughout

Questions we get asked a lot

If something isn't covered here, just ask us on the call. We'd rather answer everything upfront than have you sign up with unanswered questions.

How quickly will I start seeing leads?
Most clients see their first leads within the first week of campaigns going live. The quality and volume improve significantly over the first month as the system learns and we optimise based on real data.
Do I need a big budget to get started?
We'll be honest with you on the call about what budget makes sense for your goals and your market. There's no point starting with too little and getting frustrated with slow results. We'd rather set realistic expectations from day one.
What if the leads aren't the right quality?
Lead quality is something we track closely from the start. We work with you to understand what a good lead looks like for your business and we adjust the targeting, the ad copy, and the qualifying questions in the follow-up until the quality is where it needs to be.
Do I need to be tech-savvy to work with you?
Not at all. We set everything up, we manage everything, and we report back in plain English. You just need to show up to the booked calls that come through your pipeline. That's it.
How is this different from what I've tried before?
Most of the time the difference is in the follow-up and the targeting. We don't just run ads and hope. We build a system that captures every lead, follows up automatically, and keeps optimising. If you've been burned before, book a call and tell us what happened. We'll tell you exactly what we'd do differently.

Ready to get
started?

Book a free 20-minute call. No pitch, no pressure. Just a straight conversation about your business and whether we're the right fit.

Book your free call →